This exhibition uses the meme, the most direct and simplistic visual language of our time, in an attempt to make art that is accessible to every viewer. This direction is imperative for the progress of Contemporary Art, as it has currently lost its way to intentional convolution. This inaccessibility is because Art has become so insular that only the art educated can attempt to decode the message, ‘truth’, concepts or experience intended for observation.  The memes of the internet culture draw from, and function in a way similar to Richard Dawkin’s definition of a Meme, as do the paintings in the exhibition. The paintings discuss contemporary global subjects in need of attention across mass culture, and act in the same way as both Meme and meme. This is achieved through the use of the memes visual formulation, a cultural phenomenon prominent today in the digital world’s most open and direct vehicle of communication. This visual formula of the meme consists of punchy statements, jokes, and ideas digitally inserted in text over the top or bottom of a digitally cropped image of cultural references that depict a feeling, expression or event. These two elements in combination directly and successfully communicate a concept that discusses popular culture, digital culture, human existence, or any idea conceivable.  This is because the visual image drives a recognition of context in our shared existence and the text allows for a direct expression of concept, and in combination, the creator’s Meme is conveyed quickly through recognition, humour, observation, social convention or the like.